Privacy Policy

We respect your data!

The trust of all visitors and customers, the security of your data and the protection of your privacy are of paramount importance. Your personal data will therefore be processed in accordance with the applicable statutory data protection regulations and this privacy policy. Personal data is information that can be used to identify you, such as your real name, your address or your telephone number.

In principle, you can visit this website without providing any personal details. Where personal data is collected, this is done solely for the specific purpose of the enquiry or the relevant order. Data will only be passed on to third parties with your express consent. Please note that data transmission over the internet cannot be completely protected against access by third parties.

The following section explains in more detail what data is collected, processed and used, when this takes place and for what purpose. It explains how the services offered work and how the protection of your personal data is ensured in the process.

Data collection on our website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the legal notice on this website.

Your data is collected, on the one hand, when you provide it yourself. This may include, for example, data that you enter into a contact form.

Other data is collected automatically by our IT systems when you visit the website. This consists primarily of technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you access the website.

Some of the data is collected to ensure the website functions correctly. Other data may be used to analyse your usage behaviour.

What rights do you have regarding your data?

You have the right at any time to obtain, free of charge, information about the origin, recipients and purpose of your stored personal data. You also have the right to request the rectification, restriction or erasure of this data. For this and for any further questions regarding data protection, you may contact me at any time at the address provided in the legal notice. Furthermore, you have the right to lodge a complaint with the relevant supervisory authority.

GENERAL INFORMATION AND MANDATORY NOTICES

Data Protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various items of personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this takes place.

Please note that data transmission over the internet (e.g. when communicating by email) may be subject to security vulnerabilities. It is not possible to guarantee complete protection of data against access by third parties.

Information on the data controller

The data controller responsible for data processing on this website is:

Detlef Moews

Johanneswerkstr. 104

33613 Bielefeld

Telephone: 0521 – 42849506

info@moewsguitars.com

The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Withdrawal of your consent to data processing

Many data processing operations are only possible with your express consent. You may withdraw any consent you have already given at any time. To do so, simply send us an informal email. The lawfulness of the data processing carried out up to the point of withdrawal remains unaffected by the withdrawal.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the website operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address bar in your browser changes from “http://” to “https://” and by the padlock icon in your browser bar.

When SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.

Right of access, restriction, erasure

In accordance with the applicable legal provisions, you have the right at any time to obtain, free of charge, information about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as, where applicable, the right to rectification, restriction or erasure of this data. You may contact us at any time at the address given in the legal notice regarding this matter and any further questions relating to personal data.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract transferred to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another data controller, this will only take place to the extent that it is technically feasible.

Objection to marketing emails

We hereby object to the use of contact details published in compliance with the legal requirement to provide an imprint for the purpose of sending unsolicited advertising and information material. The operators of this website expressly reserve the right to take legal action in the event of unsolicited advertising, such as via spam emails.

Data transfer

Personal data will only be transferred to third parties where this is essential for the performance of the contract. This is the case, for example, with financial institutions that process payments.

No further data will be transferred unless you have expressly consented to this. This does not apply to the disclosure of data where there is a statutory or judicial basis for such disclosure, or where we engage third parties to enforce our rights, provided that such third parties are bound by a duty of professional confidentiality.

System and Information Security

We protect our website and other systems against the loss, destruction, unauthorised access, alteration or disclosure of stored data by unauthorised persons through technical and organisational measures. However, despite these controls, complete protection against all risks is not possible. Simply by virtue of the connection to the internet and the resulting technical possibilities, we cannot guarantee that content and the flow of information will not be viewed or recorded by third parties.

Transfer of Your Data to Third Countries

If we process personal data in a third country (i.e. a country outside the European Union or the European Economic Area) or, for example, have it processed by third parties in connection with the use of a service, this is done solely for the purpose of fulfilling our contractual obligations, with your consent, or on the basis of a corresponding legal obligation. The transfer or processing of your data to third countries takes place exclusively where such a transfer or processing is lawful under statutory and/or contractual provisions, and where the specific conditions set out in Article 44 et seq. of the GDPR are met. Such specific conditions are met, for example, where the third country can demonstrate, through official recognition, a level of data protection equivalent to that of the EU. Relevant safeguards or the agreement of officially recognised contractual obligations (so-called standard contractual clauses) also constitute specific conditions for the transfer of data to third countries.

CONTACT ENQUIRIES / CONTACT OPTIONS

If you contact us via the contact form or by email, the data you provide will be used to process your enquiry. The provision of this data is necessary for processing and responding to your enquiry – without it, we will be unable to respond to your enquiry, or will only be able to do so to a limited extent.

The legal basis for this processing is Article 6(1)(b) of the GDPR.

Your data will be deleted once your enquiry has been fully answered and provided that there are no statutory retention obligations preventing its deletion, such as in the case of any subsequent contractual arrangements.

Changes to our Privacy Policy

We reserve the right to amend this Privacy Policy to ensure it always complies with current legal requirements or to reflect changes to our services in the Privacy Policy, e.g. when introducing new services. The new Privacy Policy will then apply to your next visit.

DATA COLLECTION ON OUR WEBSITE

Cookies

Some parts of this website use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called ‘session cookies’. They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognise your browser on your next visit.

You can configure your browser so that you are notified when cookies are set and can choose to allow cookies only on a case-by-case basis, block the acceptance of cookies in specific cases or generally, and enable the automatic deletion of cookies when you close your browser. If you disable cookies, the functionality of this website may be restricted.

Cookies that are necessary for carrying out the electronic communications process or for providing specific functions requested by you (e.g. the shopping basket function) are stored on the basis of Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically fault-free and optimised provision of its services. Where other cookies (e.g. cookies used to analyse your browsing behaviour) are stored, these are dealt with separately in this privacy policy.

CONFIGURING COOKIE SETTINGS IN YOUR BROWSER

You have the option to prevent cookies from being stored on your computer by adjusting your browser settings accordingly. Each browser manages its cookie settings differently. This is described in each browser’s Help menu, which explains how you can change your cookie settings. You can find these for the respective browsers via the following links:

Internet Explorer™: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies

Safari™: http://apple-safari.giga.de/tipps/cookies-in-safari-aktivieren-blockieren-loeschen-so-geht-s/ and https://support.apple.com/de-de/guide/safari/sfri11471/mac

Chrome™: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647

Firefox™ https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Opera™: http://https://help.opera.com/de/latest/security-and-privacy/

Server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

• Browser type and version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

This data is not combined with other data sources.

The legal basis for data processing is Article 6(1)(b) of the GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

Email newsletters

If you use the option on our website to subscribe to or register for a newsletter, you consent to receiving the newsletter and to the processing of your relevant personal data in this regard. As a general rule, we only send newsletters, emails or other electronic information with your prior consent and/or in accordance with statutory provisions.

Our newsletters contain only information and articles on current topics relating to the focus of this website, our services, relevant offers from third-party providers and information about ourselves. The sending of our newsletters and any performance measurement carried out after the newsletter has been sent is based on your consent in accordance with Article 6(1)(a) and Article 7 of the GDPR in conjunction with Section 7(2)(3) of the German Unfair Commercial Practices Act (UWG) and/or on the basis of statutory authorisation in accordance with Section 7(3) of the UWG.

Registration for our newsletter takes place via the so-called double opt-in procedure. This means that you must first enter your email address to register for the newsletter. Where applicable, you may be asked to provide your first name and surname so that we can address you personally. In a second step, you will receive an email at the address provided, containing a link to confirm your registration. Only once you have activated your registration will you have successfully subscribed to my newsletter. Subscriptions to the newsletter are logged for the purposes of legal validity.

Our newsletters are sent using the mailing service provider MailChimp (http://www.mailchimp.com), operated by the US company Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. MailChimp has its own privacy policy governing the handling of personal data, which you can view at https://mailchimp.com/legal/privacy/. MailChimp is certified under the Privacy Shield Agreement and guarantees compliance with European data protection standards. We use MailChimp on the basis of our legitimate interest and a data processing agreement in accordance with Article 28(3), first sentence, of the GDPR. This is a contract in which MailChimp undertakes to protect our users’ data, to process it on our behalf in accordance with its privacy policy and, in particular, not to disclose it to third parties. Please note that MailChimp may use your data in anonymised form (i.e. without linking it to a specific user) to optimise its own services, ensure the newsletter is displayed correctly, or to carry out statistical analyses. MailChimp will not use your personal data to contact you independently for its own purposes or to pass it on to third parties.

Cancellation/Withdrawal

You may cancel your subscription to our newsletter at any time, i.e. withdraw your consent.

You will find a link to unsubscribe from the newsletter at the end of every newsletter.

You have the option to unsubscribe from the newsletter or cancel your subscription to my newsletters at any time.

For this purpose, each newsletter contains a link at the end of the content. You also have the option to unsubscribe from our newsletter by email, fax or telephone. This will simultaneously revoke your consent to the dispatch of the newsletter via MailChimp and to statistical analyses. Unfortunately, it is not possible to revoke consent to the dispatch via MailChimp or to statistical analysis separately.

Please note that we are legally entitled to retain the email address you provided when registering for our newsletter for up to 3 years after you have unsubscribed – for example, to be able to provide legal proof of consent previously given. However, the data stored for this purpose is retained solely to ensure legal certainty.

Online access and data management

There are instances in which we redirect newsletter subscribers to MailChimp’s websites. For example, our newsletters contain a link enabling subscribers to view the newsletter online (e.g. in the event of display issues in their email programme). Furthermore, newsletter subscribers can subsequently correct their details, such as their email address. Similarly, the MailChimp Privacy Policy is only available on their website.

In this context, we would like to point out that cookies are used on MailChimp’s websites and that personal data is therefore processed by MailChimp, its partners and the service providers it uses (e.g. Google Analytics). We have no influence over this data collection. Further information can be found in the MailChimp Privacy Policy. We would also like to draw your attention to the options for objecting to data collection for advertising purposes on the websites http://www.aboutads.info/choices/ and http://www.youronlinechoices.com/ (for the European Union).

Provision of paid services

In order to provide paid services, we request additional data, such as payment details, to enable us to fulfil your order. We store this data in our systems until the statutory retention periods have expired.

SOCIAL MEDIA

Sharing content via plugins (Facebook, Google+1, Twitter, etc.)

Our users can share the content of this site on social networks in a manner that complies with data protection regulations, without the network operators creating complete browsing profiles.

PLUGINS AND TOOLS

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored on the basis of Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

IP anonymisation

We have enabled the IP anonymisation feature on this website. This means that your IP address is truncated by Google within Member States of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not merged with other data held by Google.

Browser plug-in

You can prevent cookies from being stored by adjusting your browser settings accordingly; however, please note that in this case you may not be able to make full use of all the functions of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address), as well as prevent Google from processing this data, by downloading and installing the browser plug-in available via the following link:https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set, which will prevent your data from being collected during future visits to this website: [ga-optout text=”Disable Google Analytics”].

Further information on how Google Analytics handles user data can be found in Google’s Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.

Data processing on behalf of the controller

We have entered into a contract with Google for data processing on behalf of the controller and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.

Demographic features in Google Analytics

This website uses the “demographic features” function of Google Analytics. This enables reports to be generated that contain information on the age, gender and interests of site visitors. This data is derived from Google’s interest-based advertising and from visitor data provided by third parties. This data cannot be attributed to any specific individual. You can disable this feature at any time via the ad settings in your Google Account, or generally prevent Google Analytics from collecting your data as described in the section ‘Objecting to data collection’.

Use of script libraries (Google Web Fonts)

To ensure our content is displayed correctly and in a visually appealing manner across all browsers, we use script libraries and font libraries on this website, such as Google Web Fonts (https://www.google.com/webfonts/). Google Web Fonts are transferred to your browser’s cache to prevent them from being re-loaded repeatedly. If your browser does not support Google Web Fonts or blocks access to them, content will be displayed in a standard font.

For this purpose, the browser you are using must establish a connection to Google’s servers. As a result, Google becomes aware that our website has been accessed via your IP address. It is theoretically possible – although it is currently unclear whether, and if so, for what purposes – that operators of the relevant libraries may collect data.

The use of Google Web Fonts is in the interest of ensuring a consistent and attractive presentation of our online services. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s Privacy Policy: https://www.google.com/policies/privacy/.

‘Share’ function for social networks

We offer you the option of using so-called ‘social media buttons’ on our website. Clicking on the icon will therefore redirect you to the services of the respective providers. Only then will your data be sent to the respective providers. If you do not click on the icon, no data will be exchanged between you and the providers of the social media buttons. Information on the collection and use of your data on social networks can be found in the respective terms of use of the relevant providers.

YouTube

Our website uses plugins from the YouTube site, which is operated by Google. The operator of the site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our pages featuring a YouTube plugin, a connection is established to YouTube’s servers. In doing so, the YouTube server is informed which of our pages you have visited.

If you are logged into your YouTube account, you allow YouTube to link your browsing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of presenting our online services in an appealing manner. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR.

Further information on the handling of user data can be found in YouTube’s privacy policy at: https://policies.google.com/privacy?hl=de&gl=de.

Facebook Pixel

Our website uses the Facebook Visitor Action Pixel from Facebook, Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion tracking.

This enables the behaviour of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook advert. This allows the effectiveness of Facebook adverts to be analysed for statistical and market research purposes, and future advertising campaigns to be optimised.

The data collected is anonymous to us as the operator of this website; and we cannot draw any conclusions regarding the identity of users. However, the data is stored and processed by Facebook, meaning a link to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy. This enables Facebook to display adverts on Facebook pages as well as outside of Facebook. As the website operator, we have no influence over this use of the data.

You can find further information on the protection of your privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

You can also disable the ‘Custom Audiences’ remarketing feature in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

VIMEO

We use the provider Vimeo, amongst others, to embed videos. Vimeo is operated by Vimeo, LLC, headquartered at 555 West 18th Street, New York, New York 10011.

We use plugins from Vimeo on some of our web pages. When you visit web pages on our site that contain such a plugin, a connection is established with the Vimeo servers and the plugin is displayed. This transmits information to the Vimeo server regarding which of our web pages you have visited. If you are logged in to your Vimeo account at the time, Vimeo will associate this information with your personal user account. If you use the plugin – for example, by clicking the play button on a video – this information will also be associated with your user account. You can prevent this association by logging out of your Vimeo user account before using our website and deleting the relevant Vimeo cookies.

Further information on data processing and details regarding data protection by Vimeo can be found at https://vimeo.com/privacy.